Skincare Swatch Photography
Your potential customers want to see the products you sell.
Skincare swatch photography can:
- Boost engagement: these images and mesmerizing moving video content captivate your audience, increasing watch / view time and interaction with your social media posts.
- Drive sales: showcase product details and benefits that entice customers to purchase.
- Enhance brand credibility: high-quality visuals establish your brand as a leader in the skincare industry.
We love creating mess!
NFE Branding Co specialises in scroll-stopping content that converts!
As a beauty product photographer, I love to create skincare swatch images. Swatch photos can be used in many ways and are especially good when used as background images or as part of a flat lay photograph. You can see examples of this on this page, throughout this website and on our @nfebranding.co Instagram page. Whether it is text announcing a sale, sharing a glowing testimonial or showcasing the ingredients or texture of the product they can be repurposed many times.
Capturing moving content of skincare swatches (as shown in the Instagram reels above), can be especially enticing. I use them a lot on my own Instagram page, and they always get much more engagement than other reels. These kinds of clips are called B-roll video and this is the kind of content we LOVE to create. The more mess, the more fun we have!
How swatch and drip
photography works.
Generally, these shoots are the ones where, once set up, there is not much time so the brief needs to be pretty clear. Once the product is exposed to air it can soften, change texture and get little bits of dust in it. Plus, when shooting with natural light, once the lighting is perfect then we need to work fast before it changes. Not to mention, once the product is spilled and needs to be wiped up, it’s often unusable afterwards.
swatch photo with jar
We always shoot with natural lighting, but we can manipulate this light to create harsh shadows if you prefer.
coloured background
spilled serum image
some shots make a mess
High-quality skincare product photography can provide a competitive edge in a crowded marketplace!
We can style and photograph a collection of images of your skincare, beauty or cosmetic product. As beauty product photographers we are experts at capturing texture and details, and all images are photographed using natural light to give that glowy lifestyle feel and to bring your products to life.
Contact us for more info on skincare swatch photography and to book your session.
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