Beauty Product Photography
Beauty product photography is all about showcasing the details that make products irresistible. From skincare swatches to texture and shine, a focus on capturing these elements can engage audiences and drive conversions.
From texture to shine: Capturing the details that make your beauty products irresistible
When it comes to beauty product photography, it really is all in the details. If you are in the beauty industry and your brand sells skincare products, makeup, or any cosmetic product, it’s the little things—like texture, shine, and colour—that can transform an ordinary photo into a scroll-stopping, eye-catching masterpiece. And if you’re not sharing those details on your social media channels, you’re missing an opportunity to connect with your target audience in a meaningful way.
At NFE Branding Co, we specialise in product photography for health, wellness + beauty / skincare brands.
We are your natural light photography studio and all-in-one creative partner. Under one roof, we combine more than 15 years experience in professional photography, and are experts in product photography (specialising in skincare photography), art direction, styling, and retouching. Principal Renee Bell also has experience shooting models and portraits.
We create images that highlight the features and nuances of your products in a way that captivates and converts. Our approach to skincare swatches, for example, is all about showcasing the product’s texture, consistency and colour, using careful composition to give your audience a true sense of what your skincare, beauty and makeup products look and feel like.
The importance of texture in beauty product photography
In beauty photography, texture is king! Whether it’s the smoothness of a cream, the sheen of a gloss, or the sparkle of a highlighter, these elements are what make beauty products desirable. Consumers want to imagine exactly how your skincare or makeup product will look on their skin, and that’s why close ups and macro shots are so important.
When photographing cosmetic products, the lighting setup is everything. Natural light is our go-to for creating authentic and relatable images, especially when showcasing texture. It gives the product an inviting, real life look, avoiding the harsh shadows or overly glossy effects that studio lighting can sometimes produce.
Why skincare swatches make all the difference
A big part of our service offering is cosmetics and skincare product photography, and product swatches are a critical element in this. They give potential customers a look at how the product behaves out of the jar, how the formula spreads, absorbs, swirls and even its level of hydration. We carefully match swatches to different background colours and use a mix of close up images with macro lens and full product shots to create a well rounded visual representation. It’s about giving the customer a tactile sense of the product, even though they’re experiencing it through a screen.
Swatches aren’t just for skincare serums though. They are an incredible way to showcase your latest lipstick or lip balm shade, makeup products, cosmetics, and even a hair care range.
Post production: bringing the final images to life
While getting the shot right in camera is essential, the magic often happens in post production. Our editing process focuses on enhancing what’s already there—making sure the colours are vibrant and textures are crisp, without airbrushing out all the realism. Post production is where we fine tune everything, from the tone of the image to the subtle retouching that ensures the final images look polished without feeling overly edited.
Skincare product photography especially benefits from this process, as we can highlight the hydration and glow a product offers, ensuring that potential customers get a true sense of the product’s benefits.
Getting Creative with Props and Style
Creativity is what sets beauty product photography apart from more conventional product photos. In our skincare and beauty shoots, we like to get creative with props and styling to help tell your brand’s story. Whether it’s the use of reflective surfaces to show the shine of a serum or strategically placed ingredients to highlight a product’s natural composition, the key is to create a visual that resonates with your audience.
When working with beauty brands, we always keep in mind the target audience and how the images will be used. Are these product photos for social media platforms like Instagram, where lifestyle shots perform well? Or are they for e-commerce, where clarity and detail are key?
We offer a range of product photography services and props, including:
- Natural light product photography that captures the essence of your products. We specialise in skincare product photography, but we are available for just about anything!
- UGC-style content creation that feels authentic and relatable.
- B-roll videos that add movement and magic to your social media reels.
- Brand strategy sessions to help you define your brand identity and create a cohesive visual presence.
- Graphic design services to bring your brand to life with eye-catching logos, graphics, and marketing materials.
Beauty product photography: It’s all in the details
At NFE Branding Co, we understand the nuances of beauty and skincare product photography and how to bring out the best in your products. From lighting setups that flatter the products and their packaging to capturing the tiniest details of a skincare formula, we take a professional yet creative approach to every shoot.
Whether you want an individual skincare product to shine on it’s own, group photos of multiple products (or your entire range), or to feature your product packaging our creative team can deliver! We shoot with quality, professional camera equipment and are happy to meet with you and your team to discuss ideas, brand strategy, or even our top tips on how to make the most of the pictures we deliver after the shoot is complete.
So, if you’re ready to showcase your beauty products with stunning, high-quality images that highlight texture, shine, and the essence of your brand, let’s chat. Renee is an experienced product photographer who loves shooting beauty, cosmetics and skincare product photography.
Together, we can create eye catching images for your brand that not only look great but also convert!